Through an openplatformoriented to the Z audience, userscancreate theirown personalized song by combining music generativeartificial intelligencetechnology( text-to-audioAI ) and dynamic prompts tailored to each user’ s style. A project that focuses on personalization, spontaneous content and viralization insocialnetworks as strategic axes to reinforce engagement.

Chocobombazo is not just a promotional action: it is an example of how technology and creativity can generate new forms of emotional connection, encouraging active participation and positioning the brand at the center of the digital conversation.

The system is developed to be 100% scalable and self-managed, integrating gamification mechanics, automatic content personalization and complementary activations aimed at encouraging the visibility of the Chocobom range of products and increasing user interaction time.